I was at home at the end of November last year, watching the stately run TV channel ”m1”, hoping to learn about what is going on in the world around us. I did not hear much about all the hassle around the Hungarian economy, the most recent turnaround of the government, calling for IMF assistance again in a ’new form of co-operation’ with the monetary fund… They tend to avoid sensitive topics.
The festival of Hungarian flavours provided a good opportunity to broadcast some positive messages to the public, helping us to forget the pathetic economic situation the country is in. Ok. Let’s talk about Hungarian flavours.
One of the guests was the young representative of a company specialized in the organization of gastronomic events and in the promotion of traditional Hungarian food products and drinks. The other one was a chatty mushroom and jam expert, who – unlike the young chap - was keen on his subject, but there was no room for redundant details in this conversation.
To be more exact, there was no sane conversation at all. The TV presenter - struggling to follow the instructions she received through her earpiece (so it seemed) - asked random questions and kept changing the subject whenever the mushroom guy brought up something he rightfully expected to talk about.
The desired goal of the interview was to demonstrate that local retail stores can benefit from buying from local producers of traditional Hungarian products. This is an ’appropriate’, well-deserved message. Viewers can sit back and rest assured that things are going well, the government is in control and does what is necessary in favour of local stores and producers…
What to do if the interviewee does not know what he is expected to answer? Ask the same question again! Still no joy? Ask again! But if the dumb guy clearly does not get the point? Tell him what to say: YES. Yes, local stores can benefit from this and this is not just an aim, not just a festival, this has already begun, we have had enough of mass products and supermarkets… It is not so difficult, is it? We can now sit back.
What made me write all this? How did I guess what really happened during this interview?
There is always a little mistake that uncovers the truth. In this case, the studio control room operator – either puzzled by the intellectual heights of the discussion or tired of his constant efforts to avoid showing grimaces of incomprehension – inadvertently captured the moment when the interviewer inaudibly articulated the answer to her own question!
Ridiculous - was my first thought. Why did she do it? – was the second. Why on the morning programme? It was not a peak time political debate, nothing serious at stake. I have come to the conclusion that this is the nature of propaganda. Misinformation is everywhere. Since November last year, a number of media scandals have proved me right.