A growing number of people recognize the importance of healthy eating. At least, there is slowly but steadily growing concern about the physiological effects of artificial substances contained in the food we eat. Organic food is generally thought to be expensive and unavailable to many consumers, but supermarkets and biofood shops are not the only sources available. In Hungary, country-side families seem to re-discover certain values of a not so long forgotten way of life. More and more people produce home-grown vegetables and fruits in the garden. They also keep goats and hens for their eggs. All this was an organic part of everyday life one or two generations ago. Does it mean that we are going back in time and the development of our society and economy is now in reverse? Certainly not! I believe we are taking small steps to a different direction. One where the rules of consumer society are not so dominant, and this actually does suit my taste.